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March 6-8, 2010
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MISSION: ASCD (formerly the Association for Supervision and Curriculum Development) is a membership organization that develops programs, products, and services essential to the way educators learn, teach, and lead.
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Why Advertise in Educational Leadership?

 

ASCD members rank their Educational Leadership subscription as their number-one member benefit and rate it as "highly valuable."

 

Great Numbers

  • 195,000 paid subscribers—290,000 pass-along circulation
  • $74 average subscription cost

 

Powerhouse Demographics

  • About one in every three principals and assistant principals in the United States
  • Nearly every other district-level administrator (superintendents, assistant/associate superintendents, coordinators, and supervisors)
  • More than 40,000 teachers and school-based specialists with proven buying power
  • More than 45,000 consultants, building-level specialists, university faculty, school board members, and other key contacts

 

A Real Buyers' Market

ASCD members ask for educational products and services of all kinds, including

  • Textbooks, instructional aids, and curriculum materials
  • Computer software and hardware and telecommunications services
  • Classroom equipment, fundraising items, and school management tools and services
  • Professional development publications and programs

 

With Keen Interests in Outside Resources

ASCD members have indicated the need for

  • Tools and programs for comprehensive school improvement
  • Information on effective uses of educational technologies
  • Best practices and exemplary programs for curriculum and instruction
  • Assessment approaches for measuring academic improvement
  • Online access to educational resources and colleague networks

Source: 2004 ASCD Demographic Survey
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