Marcia Rock, PhD, is an associate professor at the University of North Carolina Greensboro (UNCG). Prior to joining the Spartan community, she was an associate professor at The University of Alabama (UA). Throughout her career, she has dedicated her research, teaching, and service endeavors to working with others in solving real-world problems of educational practice.  For the past 10 years, she has worked closely with state department personnel in North Carolina and Alabama to incorporate real-time coaching through a continuum into state improvement and state personnel development grants.